Channel 4 x Monzo / TVC Partnership / Get Your Money Moving With Monzo

How do you inform Monzo’s target audience – at scale – about their app features and benefits in a way that feels relatable and memorable?

By dropping Channel 4 talent Roisin Conaty into clips of their favourite Channel 4 programmes to change the context of the conversations from marriage and relationships to ISAs and Round-Ups.

Role: Creative Strategy Lead

Agency: Channel 4 Partner Lab

Producer: Kate Manning (4Creative), Scott Barkwith (Partner Lab)

Director: Will Clark (4Creative)