William Grant & Sons – The Kinship Programme

How do we recruit the industry’s top 20 sales people to work for William Grant & Sons?

With a unique program that excites, engages and closes the deal.

This is not your average recruitment ad. And our print ad reinforces that this is not your average job.

We take our campaign to social media to see who’s got what it takes.

And with rich media ads we drive to our microsite where you can apply to join the family directly.

Once you’re in, you’re introduced to the rest of the family and the real graft starts.

Once recruited we arm our new team with our Immeasurably More Sales Toolkit and send them into the field.

Our toolkit taps into the competitive nature of our new sales force, rewarding performance, driving sales, and developing talent.

And with Immeasurably More leave behinds for bars, we ensure the William Grant & Sons pursuit of excellence is always executed on trade as well.

Role: Art Director

Agency: Momentum Worldwide

Copywriter: Roz Waud

Creative Director: Mark Watts

Designer: Jake Townsend