Green & Black’s / Social Campaign / Mother’s Day

How do you make consumers on Facebook and Instagram aware of Green & Black’s gift collections by way of enticing them to buy one as a gift for Mother’s Day?

By using macro camera shots to get extreme close-ups of the tantalising textures and ingredients for the huge variety of mini bar flavours inside each collection.

Role: Art Director

Agency: Elvis Communications

Copywriter: Rowan Early

Creative Director: Neale Horrigan