Channel 4 x Monzo / TVC Partnership Campaign / Skip The Awkward

How do you let potential customers know about Monzo’s quick and easy, digital money features that help you to avoid awkward financial situations?

By using a playful social device of lip synching clips to reframe funny or awkward moments in popular Channel 4 shows that the target audience loves such as Married At First Sight Australia and Hunted.

Role: Creative Strategy Lead

Company: Channel 4 Partner Lab

Producer: Simon Kearney