Pitches and Proactive

A selection of pitch and proactive work.

FIFA World Cup 2018 – It's Coming Home

How do you help to raise the euphoria around England's success at the FIFA World Cup 2018 in Russia through social media?

By contributing to the huge array of organic 'It's Coming Home' memes! Fans from all over England created fun and shareable variations on popular film and TV scenes that incorporated the 'Three Lions' song made famous by Baddiel, Skinner and The Lightning Seeds during Euro '96. I spotted an opportunity to create my own using the famous music-based, first-contact scene from Steven Spielberg's 'Close Encounters Of The First Kind'.

This meme was reposted by David Baddiel on Twitter, received tens of thousands of views and hundreds of retweets and likes (across both postings).

Screen Shot 2018-07-10 at 11.06.48.png
Screen Shot 2018-07-10 at 11.07.04.png

Lynx – The Missing Lynx

How do you steer the Lynx brand away from the gym kits of pubescent teenagers, into the grooming cabinets of young, professional men?

With The 'Missing Lynx' – Evolving the nation's boys into sophisticated men with Lynx; Their total solution for grooming evolution.

Survival of the Fittest
Are you one of the ‘Missing Lynx’ – that guy who’s in need of a man makeover because he looks more grizzly than groomed? Or know one that you want to nominate? We take clueless cavemen and turn them into modern men for everyone to see by creating a YouTube series following their evolution. We set them a series of challenges to chart their progress and see what grooming tips they’ve picked up. We transform every aspect of their Neanderthal nature from personal grooming to man-cave makeovers.

For example:

  • Stylists transform their look.
  • Personal shoppers revamp their wardrobes.
  • Interior designers convert their dingy digs into impressive man caves with all the bells and whistles.

We also create the Lynx Ultimate Mancave and tour it around the UK, giving guys the chance to evolve in style. Our Mancaves come complete with Lynx grooming stations, 90” plasma screen TV’s, live sport, pool tables and lazy boys – everything the Missing Lynx need to become a modern man in luxury.

Budweiser – Bud Subs

How do Budweiser keep UK football fans engaged online and through social media?

With Bud Subs
We all have social commitments that clash with big games for our team. Usually arranged by an inconsiderate partner or family member. If only there was someone that could take your place for the evening…

Amex – Contactless Control

How do you solve the problem of organising payments with multiple contactless debit and credit cards in the same wallet without having to constantly get them out in unsafe locations or at inconvenient times?

With Contactless Control
Amex produce and distribute card sized metallic sleeves to slot their contactless cards into in order to ‘switch them off’. The foil sleeves scramble the RFID signal and prevent payment being taken from them. This ensures that people can pick and choose which card they wish to make concealed payments with as well as carrying around alternative payments and being able to switch between payment sources at a more convenient time. These are distrubuted in free packs to every customer as well as being included with replacement cards. This ensures brand
presence throughout customers wallets regardless of the other banks and services the sleeves might end up being used for.

Role: Art Director and Designer

Agency: Momentum Worldwide

Copywriter: Roz Waud

Creative Director: Paul Gascoigne