Channel 4 x Activision / Call Of Duty TVC Partnership Campaign / The Continuity Replacer

How do you alert fans of Call Of Duty to the release of the new Black Ops 7 game at scale?

By getting their campaign mascot “The Replacer” to replace Channel 4’s continuity announcer and introduce specific shows and genres in his own, inimitable style.

Role: Creative Strategy Lead

Agency: Channel 4 Partner Lab

Producer: Fiona Wright (4Creative), Scott Barkwith

Director: Barry Dyer (4Creative)