Blu – A Posi+ive Change Experiential

How do you convince smokers to switch to Blu without being able to address any unverified benefit health claims?

By creating a sampling campaign that highlights all of the other benefits of vaping over traditional smoking in a cool and contemporary way.

Role: Art Director

Agency: Momentum Worldwide

Copywriter: Roz Waud

Creative Director: Mark Watts

Designer: Jake Townsend